WWF-Hong Kong has initiated various programmes in recent years to raise awareness of the need to conserve wild tigers. As part of the Tx2 project, which aims to double the global wild tiger population by 2022, the next year of the Tiger, WWF has supported an end to the demand for tiger products in China and helping catch poachers. These far-reaching programmes cover everything from educational virtual reality experiences for children to raising money in support of tiger protection work in the forests of Bhutan and Indonesia.