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© WWF-Hong Kong



WWF-Hong Kong's “Making Zero Impact Fashionable”, a two-year project with funding support from the Hongkong Bank Foundation, seeks to promote and educate the industry on fashion sustainability. 

According to the latest figures released by the UN Climate Change,the fashion industry contributes to about 10 per cent of global greenhouse gas emissions – due to its long supply chains and energy-intensive production – and consumes more energy than the aviation and shipping industry combined.
 

Key Facts and Figures


The fashion industry can contribute significantly to achieving the United Nation’s Sustainable Development Goals (SDGs). Beyond environmental impact, the fashion industry is closely linked to labour, gender and poverty issues. One in six people in the world works in a fashion-related job, and 80 per cent of the labour force throughout the supply chain are women.



WWF will provide key platforms for senior management of participating companies to introduce sustainable practices throughout their business operations. Companies will engage with a group of forward-looking leaders to reduce greenhouse gas emissions generated from office operations.

The project aims to generate new ideas and solutions to address the pressing challenges in the fashion industry, and reduce the environmental impacts from the entire textile and apparel supply chain.

 

Sustainable Event T-shirts


© WWF-Hong Kong
Each year, countless pieces of event T-shirts are handed out at dozens of university events.

But a 2019 WWF study at four local universities found that 71 per cent of respondents think organisers of one-off activities should avoid distributing event T- shirts.
© WWF-Hong Kong
Only 29 per cent of respondents wear event T-shirts frequently.

Why? 57 per cent of respondents say the T-shirt designs are often of low quality and unappealing.

Organisers can follow the principles from our 'Guideline for Sustainable Event T-shirts' to reduce the impact to the environment and natural resources.​


· Supply chain climate-resilient screening
A screening process of manufacturer's carbon emission profile to help apparel and textile companies’ sustainability talents engage their supplier and identify hotspots for improvement
 

· Capacity-building and training workshop
Training sustainability talent on providing cutting-edge responses to emerging sustainability trends and developing a practical implementation plan
 

· One-day assessment (LCMP Starter)
Training on low-carbon sustainable business operations, helping to create a transparent supply chain carbon performance scorecard through energy efficiency, GHG management, and best business practices